New-look exhibition stand draws visitors in
The ROTHENBERGER brand presented itself at the world's leading trade fair ISH 2017 in Frankfurt under the motto "We connect people with water and energy. Secure. Sustainable." In addition to new tools for installers, the traditional Kelkheim-based company presented products, technologies and system solutions that make daily work easier for installers:
The ROTHENBERGER team showed how the company thinks beyond long-lasting devices and user-friendly services: through intelligent digitalization, clever solutions for tool operation and transport, and advanced technology - saving installers valuable time and money.
This year's exhibition brought the HVAC industry to the exhibition halls in Frankfurt. Visitors were invited to use and test tools and machinery on the stand. The new-look of the stand proved very successful, showcasing real-life working installers. "A unique approach in the industry," says Volker Hess, Head of Marketing at ROTHENBERGER Werkzeuge GmbH. "We do not work with models, but with installers who regularly work with our tools and are enthusiastic about them. This year we opened a stand of applications to visitors and brought to life ROTHENBERGER's claim: 'pipetool technologies at work'. This was very well received by the visitors – we are very happy about that!"