ROTHENBERGER Influencer Days 2023
The Influencer Days took place for the third time in Kelkheim under the motto "Heroes of the trade". 43 influencers from the HVAC industry from nine countries accepted the invitation - and were delighted.
A reunion among friends
Above all, the ROTHENBERGER Influencer Days 2023 were a reunion among friends, as the influencers in the HVAC industry are in close contact and form their own community. Dr Sabine Rothenberger, representing the owner family and member of the Supervisory Board, and CEO Dr Christian Heine were there for the entire two days. The influencers particularly liked this because it shows how much ROTHENBERGER appreciates and values influencers. After all, only those who are honestly convinced will voluntarily become brand ambassadors for their followers
The Influencer Days offered plenty of opportunities to test and evaluate the latest ROTHENBERGER tools in person.
On the first day, the influencers were given the opportunity to familiarise themselves with our latest products and tried-and-tested everyday helpers. They visited production and were the first to gain an insight into our new building. Before the TOOLS FOR LIFE gala in honour of the skilled trades took place in the evening, there was a very exciting panel discussion. Sandra Rothenberger, Josef Bock, Herbert Bachler and Ludwig Held spoke about the future of the HVAC trade under the moderation of Kristijan Cacic.
The second day began with a presentation on the RO-KAT Academy's hybrid training concept. Christian Bahns presented our new e-learning platform for refrigeration and air conditioning training. This was followed by a presentation on the preparation of existing systems. The product managers showed the influencers how to flush heating circuits and drinking water pipes with the ROPULS. One highlight was the demonstration of our new PURE H₂O demineralisation cartridges.
Finally, the influencers had to prove their skills in a challenge. The focus was clearly on fun, but also on the influencers' opinion of the products. This was very positive and was immediately sent out to followers via Instagram, TikTok, LinkedIn, Facebook and YouTube.