ROTHENBERGER Influencer Days 2022
Under the motto “1+1=3 - Influencers and ROTHENBERGER create added value”, the influencer days took place for the second time in Kelkheim. 32 HVAC industry influencers from eight countries accepted the invitation – and were impressed.
A reunion among friends
Above all, the ROTHENBERGER Influencer Days 2022 served as a reunion among friends, because the influencers of the HVAC industry are in close contact and form their own community. Dr. Sabine Rothenberger, as a member of the owner family and member of of the Supervisory Board, and Dr. Christian Heine, Chairman of the Board of Directors, were present for the entire two days. The influencers particularly appreciated this, as was conveyed in the feedback round shortly before the end of the event. It shows ROTHENBERGER’s appreciation and value of the influencers. Because only those who are genuinely convinced will voluntarily become brand ambassadors for their followers.
The Influencer Days provided ample opportunity to personally test and evaluate the latest ROTHENBERGER tools. In three groups, they went on a voyage of discovery into the ROTHENBERGER world. In addition to a visit to the Service After Sales Department and the ROWELD in-house trade fair, which included a demonstration, the welding of a pipe with an outer diameter of 800 mm, as well as a presentation of the new products, various challenges were on the agenda. ne of them was RO-ESCAPE. Here, a hole had to be drilled into a concrete wall with the new dry core bits and a code behind the wall had to be read out with the ROCAM mini HD, which in turn could be used to open a ROCASE. Inside were the new press rings, which now had to be used to press fittings on pipes that were very difficult to access.
Finally, the RP 50 digital pressure test pump was used to check the impermeability of the installation. Although the main focus was to have a little fun, it was also important to hear the opinion of the influencers on the new products, which was very positive and immediately went out to followers via Instagram, TikTok, LinkedIn, Facebook and YouTube.